As advertisers finalise plans to make the most out of the cricket fever during the upcoming IPL, the digital medium is increasingly emerging as a favoured platform for many brands and companies.
RJ turned model, Shiv Pandit, is one of the most popular examples of celebrities and actors on ground hosting the IPL TV show and enjoying it.
Alastair Cook believes England were wrong to sack him as their one-day captain.
Describing Kevin Pietersen's sacking by England and Wales Cricket Board as "unnecessary", paceman Stuart Broad has said that the issue could have been handled differently.
Australia are shelving their controversial rotation policy for back-to-back Ashes campaigns that are in danger of falling into complete disarray barely two weeks prior to the opening test against England.
Kevin Pietersen wants to hug Andrew Strauss and resolve his differences with his former captain, the controversial ex-England batsman said on Thursday.
Any hopes that the issue of race in South Africa's sport was fading were damaged this week when the government banned its national cricket, rugby, athletics and netball federations from bidding for international tournaments due to a failure to increase their number of black players.
The clamour for his sacking as England's ODI captain has grown shrill after the debacle against India but former coach Ashley Giles feels it is too late to do this as the World Cup is just five months away.
'South Africa have found a little sweet spot with David Warner'
Legendary South African batsman Barry Richards feels Virat Kohli is a few notches above his contemporaries in the Indian team but still has some way to go before one can compare him with the iconic Sachin Tendulkar.
Graeme Swann called former England teammate Kevin Pietersen 'childish' after the South African-born batsman replied to a verbal attack from Matt Prior by suggesting the wicketkeeper would find it hard to win a test recall.
Former skippers Ian Chappell and Mark Taylor feel next week's first Test between India and Australia in Brisbane should go ahead as it would help the cricketers and the fans to come out and share the mourning of the loss of Phillip Hughes.
As serious doubts remain over Michael Clarke's participation in the first Test against India, Steven Smith is being seen by many as a front-runner to lead Australia in the regular skipper's absence.
Another twist in the tale was that there were some undercover Pakistan intelligence officials who were sent to keep an eye on the players as the side has suffered badly because of spot-fixing and match-fixing in the past few years.
Prime Minister Narendra Modi lavished praise on Sania Mirza and Saina Nehwal for climbing to No 1 in world rankings.
Indian Media is witnessing buoyancy in the content, ad revenue and ad rates, thanks to heightened activity in terms of coverage on scams, budget and World Cup Cricket.
West Indies have lost their last four Tests, two to Australia and two to Sri Lanka, and have not enjoyed a single win in Australia since the 1996-97 tour.
But the man known as "Gazza" to his team mates has become much more than a sum of his statistics, and seems to add a new string to his bow every season.
The current focus on data to measure marketing success could herald the end of an era -- or the beginning of a hype cycle, says Ajit Balakrishnan.
A selection of musings from around the cricket World Cup.
Besides the 90,000 plus fans lending their noisy support, most of the 22 players involved in the final of the World Cup 2015 will have support in the shape of their families and spouses.
Indian cricketers, especially Sachin Tendulkar and Rahul Dravid, are extremely popular in Pakistan.
Satisfied with the deal being offered to it -- in the proposal to radically alter ICC's power equations in favour of India, England and Australia -- New Zealand Cricket has defended the BCCI's role in the revamp plan.
'My type exists in heaps -- millions really -- cheering, cussing and calculating from the comforts of our living room as if the television screen can magically convey our woe or wisdom to the player.' 'Except without our frantic cheering, irrational logic and infectious gusto, the sport would have half its appeal.' Sukanya Verma on what it is like to be the Indian Cricket Fan.
Virat Kohli has got a new admirer for his on-field aggression in none other than legendary West Indian batsman Vivian Richards who described the new captain as one of those very few Indian cricketers who do not shy away from having a verbal fight with opposition players.
England must make changes for the final two Tests or risk a 5-0 Ashes humiliation, former Australia fast bowler Glenn McGrath said as his country regained the urn on Tuesday.
Former England cricket captain Andrew "Freddie" Flintoff, whose image as a heavy, fun-loving drinker was sealed by his animated victory celebrations, has opened up about now being teetotal as part of his battle with depression.
Former Australia wicketkeeper Brad Haddin feels trusting one's technique will be the key for wicketkeepers when they are put under pressure during the four-Test series beginning later this month.
'I've had multiple skin cancers cut off, burnt off and every other way you can get rid of them. You get to 70 and you start to think, 'Christ, it's getting near the end now.' But I saw my mother, Jeanne near the end and she'd come to grips with death, and that's probably when I thought, 'shit, this is something you need to deal with'.'
"I can understand why he's upset because no one should be subject to taunts, they particularly shouldn't be subject to racial taunts. "Adam Goodes is a good bloke and he's a great player and I hope he'll be treated with respect and civility."
Or is all of media being re-invented, asks Ajit Balakrishnan.
'If Richie Benaud was born to play cricket and born to lead, he was also born to commentate on the game he graced with his inspirational presence.'
Kevin Pietersen has been made a "scapegoat" for England's Ashes humiliation in Australia, according to West Indies great Vivian Richards.
Australia coach Darren Lehmann has been fined 20 percent of his match fee for "inappropriate comments" about England's Stuart Broad made ahead of the fifth Ashes Test, the International Cricket Council (ICC) said on Thursday.
Former Australian skipper Steve Waugh said Matthew Hayden could have made the "obnoxious little weed" remark against Harbhajan Singh inadvertently as the Aussie opener was giving the radio interview in a relaxed atmosphere.
The LTTE has denied any link to the attacks on Sri Lankan cricketers in Lahore, saying the Tamil Tigers have no connections with those terrorists.
Adam Voges and Shaun Marsh combined for 449 runs and the sixth highest partnership in Test cricket history to put Australia firmly in control after the second day of the first Test against West Indies on Friday.
Azhar Ali's bizarre run-out during day three of the second Test against Australia has set himself up for a life-time of teasing from his children, the Pakistan batsman joked.
"There's no chance I'll be missing my wedding," Finch told reporters.
South Africa Test captain Graeme Smith has signed a three-year contract with Surrey to captain the English county.
